KBSWORLDi.com, a flagship VOD website of KBS America was launched in April 2009 and is growing rapidly by gaining popularity for both its high quality service and its variety of programs available. KBSWORLDi.com is the first of its kinds to provide VOD service in the US among major Korean TV stations. As KBSWORLDi.com provides most of the shows with English subtitles, the number of audience is expected to grow further.